If I Worked For: Commercial Series

This series was created in order for me to grow as a designer and create commercials for brands and companies I would love to work for in the future. This has allowed me to be creative while also tackling a variety of projects of unique style. The first commercial I created was for Ikea.

The goal of this motion design commercial was to showcase different set ups and room styles showing off Ikeas dynamic range of furniture options that elevate the home.


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One of my biggest goals with this project was the seamless transitions between scenes. I accomplished this through pre planning in the sketching phase. Then while illustrating I further broke down movements for myself, making for a smooth transition into After Effects!

Process Break Down

A behind the scenes look at the creative breakdown that lead to the creation of this project…

 
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